Using Your Online Reputation Data to Drive Patient Demand

May 18, 2023 | 3:00 PM - 4:00 PM EDT | Zoom

Patients today are choosing their healthcare providers the same way they choose a place to eat, or what show to watch next. They turn to Google. A strong online presence—beyond your website—is essential for maintaining a thriving business, and medical practices are no exception to this rule. Gone are the days of trying to drive patients directly to your website or investing thousands to buy all of the search terms related to your practice. This session will discuss how practice leaders can leverage mainstream consumer habits and data plus the power of Google and patient reviews to build, measure, optimize, and improve your practice marketing—ultimately driving patient demand and engagement. 


Richelle CoxRichelle Cox
Curi Advisory
Richelle Cox is a Principal with Curi Advisory, Curi’s business unit focused on delivering data-driven business solutions and consulting services that help practices protect, optimize, and grow. She is an experienced executive with a demonstrated history working in both the healthcare practice operations space and the information services industry. Prior to Curi, Richelle served as the Chief Operating Officer for Arrowlytics, a practice analytics tool that is now part of Curi Advisory and helps practices pull their data from various sources into a single platform for total practice insight. She also worked as Director of Clinic Operations for OrthoCarolina and Director of Performance Improvement at Piedmont Healthcare, in addition to other roles in healthcare technology and practice administration, prior to her time with Arrowlytics. Richelle received her BA degree from The University of North Carolina Wilmington.


NERVES Member's Only Webinar is scheduled to begin at 3pm EST on May 18th. This Webinar is free for all members. Please mark your calendars for this meeting, also this presentation will be recorded. To register for this webinar, please use the link below:

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Please email any questions you may already have to the NERVES offices at [email protected]